贡活泉矿泉水包装设计
GONG HUO QUAN Packaging Design
创意总监：沙锋
艺术指导：陆佳伊
设计师：沙锋 / 卢潇
摄影：陆佳伊
项目时间：2026
客户：贡活泉
Creartive Director: Sha Feng
Art Director: Jiayi Lu
Designer: Sha Feng / Lu Xiao
Photography: Jiayi Lu
Year: 2026
Client: GONG HUO QUAN
艺术指导：陆佳伊
设计师：沙锋 / 卢潇
摄影：陆佳伊
项目时间：2026
客户：贡活泉
Creartive Director: Sha Feng
Art Director: Jiayi Lu
Designer: Sha Feng / Lu Xiao
Photography: Jiayi Lu
Year: 2026
Client: GONG HUO QUAN
贡活泉饮用天然山泉水包装的主视觉设计以“柔美”为主要意向，通过尽可能多的曲线元素和视觉上的弱对比度来体现产品特性，使用同色系纯净的色彩营造表达水质的洁净。抽象的图形语言源自水源地的地质特征，即滴水、湖泊、溪流的形态，即源于自然之意。
The primary visual design for the packaging of Gonghuoquan natural mountain spring water centers on the concept of "gentle beauty." It conveys the product's characteristics through an abundance of curvilinear elements and subtle visual contrasts, while employing a palette of pure, monochromatic tones to evoke the pristine quality of the water. The abstract graphic language draws inspiration from the geological features of the water source—incorporating forms such as droplets, lakes, and streams—thereby rooting the design in the essence of the natural world.
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