CHIC DELLA X 桃花坞木版年画联名面霜礼盒
CHIC DELLA X Taohuawu Woodblock New Year Prints Collaboration Face Cream Gift Set
Creartive Director: Sha Feng
Art Director: Jiayi Lu
Designer: Sha Feng
Photography: Jiayi Lu
Year: 2024
Client: CHIC DELLA X 苏州桃花坞木版年画博物馆
Art Director: Jiayi Lu
Designer: Sha Feng
Photography: Jiayi Lu
Year: 2024
Client: CHIC DELLA X 苏州桃花坞木版年画博物馆
CHIC DELLA has partnered with Suzhou Taohuawu woodblock prints to launch a co-branded face cream gift set. The set deconstructs and reassembles the magnificent scene of peonies in the Ming Dynasty Taohuawu woodblock print "Flowers Bloom in Wealth and Prosperity," using contemporary design techniques to reconstruct traditional auspicious patterns. This allows century-old intangible cultural heritage to be revitalized through a beauty medium. The gift set, named "Floral Beauty Secrets," subtly reflects the Eastern aesthetic wisdom of "nourishing the skin with flowers" and constructs a complete cultural narrative from visual appeal to efficacy.
CHIC DELLA携手苏州桃花坞木版年画推出联名面霜礼盒，将明代桃花坞木版年画《花开富贵》中牡丹叠翠的盛世图景解构重组，以“古艺新生”为核心理念，通过当代设计语法重构传统吉祥纹样，让百年非遗技艺搭载美妆载体焕发新生。礼盒名“花颜秘典”，既暗合“以花养颜”的东方美学智慧，又构建从视觉到功效的完整文化叙事。
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