纸美东方-纹样之赏析
The Oriental Charm in Paper Art
Creartive Director: Sha Feng
Art Director: Jiayi Lu
Designer: Sha Feng
Photography: Jiayi Lu
Year: 2020
Client: 含庭
Award:
2021澳大利亚优良设计奖丨优胜奖
2021第62届美国传达艺术年度设计及广告奖-设计年鉴丨卓越奖
2024第十四届全国美术作品展览丨入选奖
2023 Good Design Award丨Winner
2021 The 62th Communication Arts-Design Annual丨Excellence Award
2024 The 14th National Exhibition of Fine Arts, China丨Selected
Art Director: Jiayi Lu
Designer: Sha Feng
Photography: Jiayi Lu
Year: 2020
Client: 含庭
Award:
2021澳大利亚优良设计奖丨优胜奖
2021第62届美国传达艺术年度设计及广告奖-设计年鉴丨卓越奖
2024第十四届全国美术作品展览丨入选奖
2023 Good Design Award丨Winner
2021 The 62th Communication Arts-Design Annual丨Excellence Award
2024 The 14th National Exhibition of Fine Arts, China丨Selected
The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters.The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.As a marcketing goals, we use graphic design in contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers.
含庭，根植于苏州东山陆巷古镇，一个历史与自然和谐共融之地，专注地域特产的农副品牌。这里，是中国名茶洞庭碧螺春的核心产区，自然环境得天独厚，东望太湖，四季温和。我们致力于通过精妙图形设计与精选材质，深刻诠释东山韵味，献给崇尚自然与品质生活的您。融合现代审美与中式精髓，含庭不仅守护传统文化精髓，更力求贴近年轻消费者的心扉，让每一次品尝都成为一次穿越古今的美妙之旅。
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