横店映古今 梦筑影视城-横店影城宣传系列海报
Hengdian World Studios Promotional Series Posters
Creartive Director: Sha Feng
Art Director: Jiayi Lu
Designer: Sha Feng / Lu Xiao
Year: 2025
Client: 横店影视城
Art Director: Jiayi Lu
Designer: Sha Feng / Lu Xiao
Year: 2025
Client: 横店影视城
This poster series draws inspiration from Hengdian's famous attractions, the Qin Palace and the Qingming Scroll, cleverly blending ancient scenes, actors, and tourists into a single frame to create a visual story that transcends time. The posters use the colors of spring, summer, autumn, and winter to create layers, showcasing the beauty of seasonal changes while also serving as unique markers of time and space. The interweaving of the stage and street scenes, and the interaction between viewers and actors, embodies the core concept that "tourists are characters in the play": every visitor to Hengdian is both an observer of history and a participant in its re-enactment.
本系列海报灵感源自横店知名景点秦王宫与清明上河图，巧妙融合古代场景、演员及游客于同一帧，打造穿越时空的视觉故事。海报以春、夏、秋、冬四季色彩为层次，既展现季节变迁之美，又作为时空节点的独特标识。戏台与街景交错，观者与演员相映成趣，寓意“游客即剧中人”的核心理念：每位踏入横店的访客，既是历史的旁观者，亦是历史重现的参与者。
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