松风若茶包装设计
Songfengruo Tea Packaging Design
创意总监：沙锋
艺术指导：陆佳伊
设计师：沙锋 / 陆佳伊
摄影：陆佳伊
项目时间：2026
客户：松风若
Creartive Director: Sha Feng
Art Director: Jiayi Lu
Designer: Sha Feng / Jiayi Lu
Photography: Jiayi Lu
Year: 2026
Client: SONGFENGRUO
艺术指导：陆佳伊
设计师：沙锋 / 陆佳伊
摄影：陆佳伊
项目时间：2026
客户：松风若
Creartive Director: Sha Feng
Art Director: Jiayi Lu
Designer: Sha Feng / Jiayi Lu
Photography: Jiayi Lu
Year: 2026
Client: SONGFENGRUO
松风若品牌溯源中国茶之乡，根植探索优质茶园，将高品质的茶叶带给爱茶之人，将茶艺之美延展于日常。创始人探访各大茶园，将优质茶叶以礼之意传递，禅意茶礼尽显低调的艺术气息。 整体色调选择使用深棕色系，并使用具有艺术表现力的纸张进行制作来展现品牌对“自然、健康、品质”的追求。 为满足多样化茶叶存储需求，该包装内部精心设计了两种独立结构，可分别装填不同类型茶叶包，实现一盒多用、高效收纳的实用功能。
Songfengruo, a brand originating from the tea-producing region of China, is rooted in exploring premium tea gardens to bring high-quality tea to tea lovers and extend the beauty of tea art into everyday life. The founder visited various tea gardens, conveying premium tea with the intention of gift-giving, creating a Zen-inspired tea ceremony that exudes understated artistry. The overall color scheme uses deep brown tones and artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality." To meet diverse tea storage needs, the packaging features two independent structures that can be filled with different types of tea bags, achieving a multi-purpose and efficient storage solution.
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