周宁运动空间品牌设计
Zhouning Sport Space Branding Design
Creartive Director: Sha Feng
Art Director: Jiayi Lu
Designer: Sha Feng
Year: 2023
Client: 周宁运动空间
Art Director: Jiayi Lu
Designer: Sha Feng
Year: 2023
Client: 周宁运动空间
Zhou Ning Sports Space was founded in 2018 and is dedicated to providing all-round sports literacy improvement guidance for young people aged 3-18. The courses include physical fitness, parkour, track and field, gymnastics, football and other projects, helping young people develop physical functions and sports skills during the growth window period, laying the foundation for the development of various sports projects, and establishing scientific and reasonable sports habits.
In this project, we focus on using the disassembly and sufficient formation of the brand's symbols and memories. The logo is composed of two numbers "1" in rotational symmetry, which ensures the stability of the center of gravity of the graphic and also forms the shape of the letter "Z". "1" indicates a breakthrough, higher, and stronger spiritual core in sports competition, and the letter "Z" is one of the important genes of the brand-founder Zhou Ning. The brand color uses a warm lemon yellow to adapt to the multi-dimensional application in the space, enhance recognition, and use the underlying logic of color psychology to awaken and inject energy into people in the environment. Extended system We use the continuous appearance of boldface and symbolic graphics, and use different combinations of changes to create product diversity and enrich the product system of landing applications. Provide long-term planning and reference strategies for the brand's in-depth development in the future.
In this project, we focus on using the disassembly and sufficient formation of the brand's symbols and memories. The logo is composed of two numbers "1" in rotational symmetry, which ensures the stability of the center of gravity of the graphic and also forms the shape of the letter "Z". "1" indicates a breakthrough, higher, and stronger spiritual core in sports competition, and the letter "Z" is one of the important genes of the brand-founder Zhou Ning. The brand color uses a warm lemon yellow to adapt to the multi-dimensional application in the space, enhance recognition, and use the underlying logic of color psychology to awaken and inject energy into people in the environment. Extended system We use the continuous appearance of boldface and symbolic graphics, and use different combinations of changes to create product diversity and enrich the product system of landing applications. Provide long-term planning and reference strategies for the brand's in-depth development in the future.
周宁运动空间成立于2018年，专为3-18岁青少年提供全方位运动素养提升指导。课程包含体能、跑酷、田径、体操、足球等多个项目，帮助青少年在成长窗口期进行身体机能与运动技能的开发，为各种体育项目的发展奠定基础，建立科学合理的运动习惯。这个项目我们侧重在用图形的拆解与充足形成品牌的符号与记忆，logo的形态以两个数字“1”进行旋转对称组成，即保证图形的重心稳定，同时也形成了“Z”字母的外形。“1”在体育竞技中预示着突破、更高、更强的精神内核，而字母“Z”则是品牌的重要的基因之一——创始人周宁。品牌色选用偏暖的柠檬黄色，适应空间中的多维应用，增强识别，并使用色彩心理学的底层逻辑，对环境中的人发挥唤醒和能量注入的作用。延伸系统我们通过黑体字和符号图形的不断出现，使用变化的不同组合，创造产品的多样性，丰富了落地应用的产品体系。为品牌在未来深度的发展提供更长远的规划和参考策略。
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