含庭碧螺春红茶
The Meaninghall Tea
Creartive Director: Sha Feng
Art Director: Jiayi Lu
Designer: Sha Feng
Photography: Jiayi Lu
Year: 2020
Client: 含庭
Awards:
2021德国iF设计奖｜优胜奖
2020美国Core77设计奖｜优异奖
2020 AD STARS釜山国际广告节｜水晶奖
2021 第14届加拿大Grands Prix Du Design设计奖｜银奖
2021 iF Design Award丨Winner
2020 Core77 Design Award丨Notable
2020 AD STARS 丨Crystal Award
2021 The 14th Grands Prix Du Design丨Silver Award
Art Director: Jiayi Lu
Designer: Sha Feng
Photography: Jiayi Lu
Year: 2020
Client: 含庭
Awards:
2021德国iF设计奖｜优胜奖
2020美国Core77设计奖｜优异奖
2020 AD STARS釜山国际广告节｜水晶奖
2021 第14届加拿大Grands Prix Du Design设计奖｜银奖
2021 iF Design Award丨Winner
2020 Core77 Design Award丨Notable
2020 AD STARS 丨Crystal Award
2021 The 14th Grands Prix Du Design丨Silver Award
The Meaninghall is an agricultural brand primarily engaged in the production and sale of local specialties, originating from Luxiang Ancient Town in Dongshan, Suzhou, a place where history and nature intertwine. Dongting Biluochun, one of China's famous teas, is not only a gift from nature but also a continuation of historical culture. We will transform the sensory experiences and emotional elements collected from the ancient town into the materials and colors reflected in the packaging, starting with changing the brand image to reshape the cultural status of Biluochun tea. We aim to persuade clients to accept new marketing concepts and promote traditional tea culture into people's modern lifestyles.
含庭是一个以地域特产为主要经营内容的农副品牌，它来自集历史和自然于一体的苏州东山陆巷古镇。作为中国名茶之一的洞庭碧螺春，不仅是大自然的馈赠，也是历史文化的延绵。我们将在古镇采集的感官体验和情绪要素，转化为材质和色彩在包装上的体现，从
改变品牌形象开始，重塑碧螺茗茶的文化地位。说服客户接受新的营销理念，将传统茶文化推广到人们的现代生活方式当中。
改变品牌形象开始，重塑碧螺茗茶的文化地位。说服客户接受新的营销理念，将传统茶文化推广到人们的现代生活方式当中。
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