剧无极限——苏州湾大剧院全年演出发布
Visual design for The Annual Announcement of Suzhou Bay Grand Theatre
Creartive Director: Sha Feng
Art Director: Jiayi Lu
Designer: Sha Feng / Lu Xiao / He Qiaoyu
Year: 2025
Client: 苏州湾大剧院
Art Director: Jiayi Lu
Designer: Sha Feng / Lu Xiao / He Qiaoyu
Year: 2025
Client: 苏州湾大剧院
The Visual design for The Annual Announcement of Suzhou Bay Grand Theatre: keyhole and Mobius strip. The keyhole connects two spaces in objective form and becomes a channel and path. The Mobius strip intuitively indicates the meaning of infinity, and also abstractly refers to the appearance of the theater. A 2.5D space is established, and the "door" that carries the keyhole itself is invisible. In this space, we create a virtual division, that is, the inside and outside of the keyhole and the outside. These two physically cut-off spaces are connected after the wall (or door) is invisible.As a key to open the future, the Mobius strip passes through the keyhole, indicating that Suzhou Bay Grand Theater, as the carrier of artistic works, will open a more exciting future on the occasion of its fifth anniversary.The representative elements of important repertoires are scattered around the main visual elements, pulling the picture back from fantasy to reality and returning to the theme.Art is flowing, time and space are changing, the universe is moving, there are boundaries and no limits, and any art form has the commonality of "infinite creation".
“剧无极限——苏州湾大剧院全年演出发布”主视觉的构成元素：钥匙孔和莫比乌斯环。 钥匙孔在客观形态上连接着两个空间，成为一种通道和途径。莫比乌斯环则直观地表明无限之意，同时也抽象化指代了剧院的外观形象。建立一个2.5D空间，将本身承载钥匙孔的“门”隐形，在这个空间里我们创造了一种虚拟的分割，即钥匙孔的里外面和外面。这两个物理上本被切断的空间，在墙面（或者说是门）被隐形后有了连接。莫比乌斯环作为一把打开未来的钥匙，穿过钥匙孔，预示着苏州湾大剧院作为艺术作品的承载者，将在五周年之际，开启更精彩的未来。在主视觉元素周围散布着重要剧目的代表性元素，将画面从虚幻拉回现实，回归主题。 艺术是流淌的，时空在变化，宇宙在运动，有边界又无限制，任何的艺术形式都有“无限创造”的共性。
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