致敬经典国际修复电影展文创礼盒
The Gift Kit of the International Digital Film Restoration Exhibition
Creartive Director: Sha Feng
Art Director: Jiayi Lu
Designer: Sha Feng / Jiayi Lu / Li Peng
Photography: Jiayi Lu
Year: 2021
Client: 苏州广播电视总台
Art Director: Jiayi Lu
Designer: Sha Feng / Jiayi Lu / Li Peng
Photography: Jiayi Lu
Year: 2021
Client: 苏州广播电视总台
The design concept of the CFA gift box is mainly centered on the relationship between "repairing movies" and "place" as the core, showing Suzhou's tolerance for multiculturalism as an international city, and at the same time showing the city's continuation of the craftsman spirit and the pursuit of exquisite urban character since ancient times. .
The traditional buildings in the south of the Yangtze River are selected on the water cup, and the line-drawn graphics are superimposed by arranging the cup around the body. After the water is injected, the concept of "city standing in the water" is also reflected in the local landscape, creating the imagination of a water town in the south of the Yangtze River.
The design of the scented candle is based on the elements of Suzhou City Flower Golden Osmanthus, and at the same time caters to the time node of this event-Golden Autumn. From the color of the product and packaging, the graphic design, to the idea of fragrance, all go straight into the "Suzhou City Memory" "internal.
Matched with the gray-scale gift box color matching, the front of the gift box outlines the modern city landmark landscape in silver, and there are many ancient and modern buildings in it, which are intended to talk to "time". On the top of the Suzhou city view graphic, the mobile girdle can customize the content of the frame, which reflects the inherent characteristics of the film "innovation and creation" from simple interaction.
The traditional buildings in the south of the Yangtze River are selected on the water cup, and the line-drawn graphics are superimposed by arranging the cup around the body. After the water is injected, the concept of "city standing in the water" is also reflected in the local landscape, creating the imagination of a water town in the south of the Yangtze River.
The design of the scented candle is based on the elements of Suzhou City Flower Golden Osmanthus, and at the same time caters to the time node of this event-Golden Autumn. From the color of the product and packaging, the graphic design, to the idea of fragrance, all go straight into the "Suzhou City Memory" "internal.
Matched with the gray-scale gift box color matching, the front of the gift box outlines the modern city landmark landscape in silver, and there are many ancient and modern buildings in it, which are intended to talk to "time". On the top of the Suzhou city view graphic, the mobile girdle can customize the content of the frame, which reflects the inherent characteristics of the film "innovation and creation" from simple interaction.
CFA礼盒的设计理念主要围绕“修复电影”和“地方”的关系作为内核，展现苏州作为国际化城市对多元文化的包容，同时展现这座城市自古以来对工匠精神的延绵与追求精致的城市性格。水杯上选取了江南传统建筑群，线描的图形通过围绕杯身排列一周产生叠加，注入水后，亦有“城立于水中”的地方景观概念影射其中，营造江南水乡的臆想。香氛蜡烛的设计取材自苏州市花金桂的元素，同时迎合了本次活动的时间节点——金秋，从产品和包装的色彩、图形设计，到调香的思路，都直入“苏州城市记忆”的内部。配合具有灰度的礼盒配色，礼盒的正面用银色勾勒出现代城市地标景观，古今建筑林立其中，意在对话“时间”，腰封的设计以电影胶片为元素，开孔处可透出礼盒盖上方的苏州城景图形，移动腰封可自定义框中取景的内容，从简单的互动体现电影“创新、创作”的内在特质。
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