苏州国际科技园SISPARK 年度品牌宣传海报
SISPARK Annual Brand Promotional Poster
Creartive Director: Sha Feng
Art Director: Jiayi Lu
Designer: Lu Xiao
Year: 2025
Client: 苏州国际科技园SISPARK
Art Director: Jiayi Lu
Designer: Lu Xiao
Year: 2025
Client: 苏州国际科技园SISPARK
Suzhou International Science Park (SISPARK) is a core technology innovation platform under Suzhou Industrial Park, focusing on cutting-edge fields such as artificial intelligence, integrated circuits, and the industrial internet. By creating a comprehensive industrial ecosystem and professional service system, it has attracted innovative talent and high-tech enterprises, becoming a significant hub for software and information technology services in the Yangtze River Delta region. From a year-round planning perspective, we first listed each time point in the client's needs and identified key elements that align with the characteristics of the client's platform, such as artificial intelligence, the internet, and integrated circuits. We then integrated various products or industries within their industrial chain, such as intelligent robots, medical services, transportation, and education. These key elements were then connected to appropriate time points as scene content. For the visual presentation, we chose to use gradient colors combined with outlining to express technological and modern visual elements. By using different color combinations, the atmosphere of the visuals was seamlessly connected to the corresponding time points. This is to demonstrate the inherent logic and connection between people, industries, and historical processes at different points in time, as well as the subtle penetration of the technology industry into our lives.
苏州国际科技园（SISPARK）是苏州工业园区旗下核心科技创新载体，聚焦人工智能、集成电路、工业互联网等前沿领域，通过打造完善的产业生态与专业服务体系，集聚创新人才与高科技企业，已成为长三角地区重要的软件与信息技术服务业高地。 我们从全年策划的角度，首先将客户需求中的每个时间点分别列出，并找到符合客户载体特质的重要元素，如人工智能、互联网、继承电路等，并融合其涉猎产业链中的各类产物或行业，如智能机器人、医疗服务、运输、教育等，自后将这些重要元素，分别连接到合适的时间节点中作为场景内容。在视觉呈现部分，选择使用渐变色并结合勾线的形式，代入科技和现代化视觉元素的表达方法。通过使用不同的色彩搭配，将画面氛围衔接到对应的时间节点上。以此来表现人、行业与不同时间点中历史进程的内在逻辑和关联，以及科技行业在我们生活中的点滴渗透。
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