O²Lab橙氧实验室品牌形象设计
O²Lab Branding Design
Creartive Director: Sha Feng
Art Director: Jiayi Lu
Designer: He Qiaoyu
Interior Design: Encore Architects
Year: 2025
Client: O²Lab橙氧实验室
Art Director: Jiayi Lu
Designer: He Qiaoyu
Interior Design: Encore Architects
Year: 2025
Client: O²Lab橙氧实验室
The logo of O²Lab is an equilateral triangle, symbolizing the stability of the founding team and the firm belief in the development of the business. The negative shape inside the logo represents the molecular structure of oxygen, breaking the edges while combining with the shape, and having an upward extending trend, symbolizing the sports spirit of self-breakthrough. The stable framework is the foundation and the core, the internal breakthrough is the spirit and pursuit, indicating not only the internal rooting of oneself, but also the core theme of being brave to explore the outside world. The standard font shape expands from the basic graphic of "O" into a simple sans-serif font shape, transforming the standard chemical formula "O₂" into "O²", with the intention of "fission" and "becoming the venue". Orange represents enthusiasm, vitality and optimism, enhancing the sunny, interesting and friendly community atmosphere of O²Lab, and conveying the high-energy magnetic field that O²Lab, as a disseminator of positive energy and positive lifestyle, inherently possesses.
O²Lab橙氧实验室的标志外形为一个等边三角形，象征着创始人团队的稳定及事业发展的坚定信念。标志内部的的负形为氧气的分子结构形态，与外形结合的前提下打破边缘，同时具有向上延展的趋势，象征着自我突破的体育精神。稳固的框架是基础和根本，内部的突破是精神和追求，预示不仅内在根植自我，同时对外界勇于探索的核心主旨。标准字字形以“O”为基础图形拓展出简约的无称线体字形，将“O₂”标准化学式变形为“O²”，则有“裂变”和“成为场地”的用意。橙色代表热情、活力与乐观，渲染O²Lab橙氧实验室阳光、趣味且友好的社群氛围，并传达橙氧实验室作为正能量和积极生活方式传播者所自带的高能磁场。
All Images Copyright © SoFeng Design All Rights Reserved