HEYDAY品牌形象设计
HEYDAY Brand Identity Design
Creartive Director: Sha Feng
Art Director: Jiayi Lu
Designer: Lu Xiao
Interior Design: Encore Architects
Year: 2025
Client: HEYDAY巅峰体能中心
Art Director: Jiayi Lu
Designer: Lu Xiao
Interior Design: Encore Architects
Year: 2025
Client: HEYDAY巅峰体能中心
HEYDAY is a training center founded by a team consisting of national team physical fitness coaches, sports marketers, and professional athletes. It focuses on data-driven professional sports performance, sports rehabilitation, and specialized training for international sports. It provides one-stop support services for high-end clients, young people studying abroad in sports, and those with rehabilitation needs. The training at HEYDAY is concept-driven. It not only aims to lead the training but also instills more advanced concepts to enhance the understanding of the body and sports. The brand and team highly respect professionalism, ensuring traceability. The brand will be result-oriented, serving all clients' goals. Just like the famous overrecovery curve, HEYDAY will, through training, help trainees successfully reach their "peak period".
HEYDAY是一家创始团队以国家队体能教练、体育营销人及专业运动员为背景，专注数据化的专业运动表现、运动康复及国际体育专业化道路的训练中心，为高端客户、青少年体育留学群体和康复需求客户提供一站式运动表现、康复和留学支持服务。 HEYDAY的训练以理念先行，不止希望带领训练，同时灌输更先进的理念，提高对身体和运动的认知；品牌及团队高度尊重专业，保证有迹可循；品牌将以结果为导向，一切为客户的目标服务。正如著名的超量恢复曲线，HEYDAY将通过训练，助训练者成功登上“巅峰期”。
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