蝶应咖啡
Better Coffee
Creartive Director: Sha Feng
Art Director: Jiayi Lu
Designer: Sha Feng / Jiayi Lu
Photography: Jiayi Lu
Year: 2023
Client: Better Coffee
Art Director: Jiayi Lu
Designer: Sha Feng / Jiayi Lu
Photography: Jiayi Lu
Year: 2023
Client: Better Coffee
Better Coffee's design inspiration of Dieying Coffee comes from butterflies. Because the name of the brand owner contains "butterfly", we used the element of butterfly when designing the brand. Good coffee must be fragrant and can attract customers, just like butterflies are attracted by flowers. Therefore, in the branding stage, we named it Dieying, which means butterfly effect. The biggest difficulty encountered in the coffee brand design process is to decide the main color of the coffee brand. We want a blue that can represent freshness and fragrance. Create a light and breathable visual image for Better Coffee, calm but warm, fresh but friendly.
蝶应咖啡的设计灵感来源于蝴蝶，因为品牌的主理人名字中含有“蝴蝶”，因此我们在设计该品牌的时候运用了蝴蝶的元素。好的咖啡一定是香气四溢的，能够吸引客户的到来，这正如蝴蝶被鲜花吸引一样。因此在Branding阶段我们将其命名为蝶应，即为蝴蝶效应之意。咖啡品牌设计过程中遇到最大的困难是决定咖啡品牌的主色调，我们想要一种能代表新鲜和香味的蓝色。为Better Coffee打造轻盈透气的视觉形象，冷静但温暖，清新但亲和。
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