APEX品牌形象设计
APEX Brand Identity Design
创意总监：沙锋
艺术指导：陆佳伊
设计师：贺巧玉 / 卢潇
空间设计：鸾又建筑
项目时间：2026
客户：APEX巅峰体能中心
Creartive Director: Sha Feng
Art Director: Jiayi Lu
Designer: Heqiaoyu / Lu Xiao
Interior Design: Encore Architects
Year: 2026
Client: APEX
艺术指导：陆佳伊
设计师：贺巧玉 / 卢潇
空间设计：鸾又建筑
项目时间：2026
客户：APEX巅峰体能中心
Creartive Director: Sha Feng
Art Director: Jiayi Lu
Designer: Heqiaoyu / Lu Xiao
Interior Design: Encore Architects
Year: 2026
Client: APEX
APEX巅峰体能的标志独具匠心，由六个两两相切的圆构成几何图形系统，巧妙形成两个三角箭头穿插合一之态。这象征着多元领域打破界限、深度融合，助力突破阶段与边界限制，充分释放无限运动潜能。品牌主色选用蓝色，它既代表着理性、冷静的力量与无限可能，又进一步强化了品牌追求理想突破、展现无限潜能、凸显专业可信的独特气质。 空间设计使用镜面不锈钢，尤其在天花部分形成连续的反射界面。墙面交织的线条从上至下延展，将天花中的力量感继续传导到身体尺度。它们既像肌肉发力时的张力路径，也像运动数据、速度轨迹与训练节奏的可视化表达，让空间在克制的材质语言中保持强烈的动态感。
The logo of APEX is uniquely designed, consisting of six tangent circles forming a geometric system that cleverly creates two intersecting triangular arrows. This symbolizes breaking down boundaries and achieving deep integration across diverse fields, helping to overcome stage and boundary limitations and fully unleash unlimited athletic potential. The brand's primary color is blue, representing both rational, calm power and limitless possibilities, further reinforcing the brand's unique character of pursuing ideal breakthroughs, showcasing unlimited potential, and highlighting professional credibility. The interior design utilizes mirrored stainless steel, creating a continuous reflective surface, especially on the ceiling. Interwoven lines on the walls extend from top to bottom, continuing the sense of power from the ceiling to the body scale. These lines resemble the tension path of muscles exerting force, and also a visual expression of athletic data, speed trajectories, and training rhythms, allowing the space to maintain a strong sense of dynamism within a restrained material language.
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