靖江有礼品牌IP 文创设计
"Jingjiang Gifts" IP Cultural and Creative Design
Creartive Director: Sha Feng
Art Director: Jiayi Lu
Designer: Lu Xiao / He Qiaoyu
Year: 2026
Client: 靖江长江文化中心
Art Director: Jiayi Lu
Designer: Lu Xiao / He Qiaoyu
Year: 2026
Client: 靖江长江文化中心
This design, themed "Jingjiang Gifts," introduces two IP characters, "Ni Jianjian" and "Bao Shanshan," as ambassadors for Jingjiang's cultural tourism. "Ni Jianjian" originates from the intangible cultural heritage of Gushan clay dogs, while "Bao Shanshan" is inspired by crab roe soup dumplings, both showcasing Jingjiang's unique characteristics. Eight illustrations, spanning four chapters, are created around these characters, comprehensively displaying Jingjiang's cultural and tourism resources. Adhering to the concept of "shaping tourism through culture and highlighting culture through tourism," the design transforms cultural resources into tourism products, revitalizing tradition with a youthful and fashionable visual style, exploring local cultural IPs, stimulating cultural and creative innovation, promoting the integration of culture and tourism and industrial upgrading, and bringing the stories of Jingjiang to life.
本设计以“靖江礼物”为主题，推出“泥坚坚”“包闪闪”两大IP形象，作为靖江文旅宣传大使。“泥坚坚”源于非遗孤山泥狗子，“包闪闪”取自蟹黄汤包，尽显靖江特色。围绕它们创作八幅系列插画，涵盖四大篇章，全方位展示靖江文旅资源。设计秉持“以文塑旅、以旅彰文”理念，将文化资源转化为旅游产品，以年轻时尚视觉激活传统，挖掘本土文化IP，激发文创创新，推动文旅融合与产业升级，让靖江故事鲜活呈现。
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