苏州少年儿童图书馆IP形象及文创设计
IP Image and Cultural and Creative Design of Suzhou Children's Library
Creartive Director: Sha Feng
Art Director: Jiayi Lu
Designer: Sha Feng / Jiayi Lu
Motion Design: Hu Jiangyun
Year: 2022
Client: 苏州少儿图书馆
Art Director: Jiayi Lu
Designer: Sha Feng / Jiayi Lu
Motion Design: Hu Jiangyun
Year: 2022
Client: 苏州少儿图书馆
Based on research findings in behavioral and psychological studies of the target age group, it was decided to use geometric shapes and bright colors to construct the project's visual elements. Three IP characters, composed of triangles, squares, and circles, are anthropomorphized to quickly establish a connection between the library and readers. Strong primary colors are used as the main color scheme to create visual elements that relate the IP characters to the theme of "joyful reading." The cultural and creative products section aims to update and upgrade traditional reading guides, recommended book lists, and backpacks, while also providing space and possibilities for iterative development based on the initial product model.
通过分析适龄群体行为学、心理学的调研结果，决定使用几何图形和明快色彩来构建项目的视觉元素，由三角形、方形、圆形组成的三个IP形象，以拟人化的形态，在图书馆与读者之间快速建立联系，并通过强烈的三原色作为主色调，绘制IP形象与“悦读”主题相关联的视觉元素。文创部分通过改变传统阅读手册、推荐书目、书包等产品的形式，实现更新和升级的目的，并在初代产品的模型上提供了迭代开发的空间和可能性。
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