艾新莱品牌形象设计
AIXINLAI Brand Identity Design
Creartive Director: Sha Feng
Art Director: Jiayi Lu
Designer: Sha Feng / Jiayi Lu
Year: 2021
Client: 艾新莱
Art Director: Jiayi Lu
Designer: Sha Feng / Jiayi Lu
Year: 2021
Client: 艾新莱
AIXINLAI is a textile finishing brand rooted in the local industry. After more than a decade of market experience, it has upgraded and transformed itself from a traditional textile brand. The upgrade aims to rescue the traditional textile brand from its backward state and create a higher level of integration with the fashion, design, and consumer goods industries. The logo is based on the shape of the English letter "A," combined with the most representative elements of the textile industry. The square is taken from the shape of a traditional Chinese seal, and the introduction of the Silk Road originates from China. The combination of Western text and traditional Chinese elements signifies that the brand not only has an international vision and philosophy but also remains true to its original corporate spirit. We chose bright orange as the brand color to indicate that the purpose of the brand upgrade is to inject vitality into the transformation of the traditional industry, representing the younger, more innovative, and more creative forces within the corporate culture.
艾新莱是一个立足本土产业的纺织后整理品牌。经过十多年的市场经验，在传统纺织品牌的基础上进行升级转型。升级的方向是将传统纺织品牌从落后状态中解救出来，与时尚产业、设计产业、消费品产业形成层次对接。
Logo的造型以英文字母“A”的形状为基础，结合纺织行业最具代表性的元素，进行标识设计。 方框取自中国传统元素印章的形状，丝绸之路的引入源于中国的意思。西方文字与中国传统元素的结合，意味着品牌不仅具有国际化的视野和理念，更不忘初心的企业精神。我们选择亮橙色作为品牌色，表明品牌升级的目的是为传统行业的转型注入活力，代表企业文化中年轻化、新化、创造力更强的力量。
Logo的造型以英文字母“A”的形状为基础，结合纺织行业最具代表性的元素，进行标识设计。 方框取自中国传统元素印章的形状，丝绸之路的引入源于中国的意思。西方文字与中国传统元素的结合，意味着品牌不仅具有国际化的视野和理念，更不忘初心的企业精神。我们选择亮橙色作为品牌色，表明品牌升级的目的是为传统行业的转型注入活力，代表企业文化中年轻化、新化、创造力更强的力量。
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