纸美东方-纹样之赏析
The Oriental Charm in Paper Art
创意总监：沙锋
艺术指导：陆佳伊
设计师：沙锋
摄影：陆佳伊
项目时间：2020
客户：江苏凤凰教育出版社
Creartive Director: Sha Feng
Art Director: Jiayi Lu
Designer: Sha Feng
Photography: Jiayi Lu
Year: 2020
Client: Phoenix Education Publishing, Ltd
艺术指导：陆佳伊
设计师：沙锋
摄影：陆佳伊
项目时间：2020
客户：江苏凤凰教育出版社
Creartive Director: Sha Feng
Art Director: Jiayi Lu
Designer: Sha Feng
Photography: Jiayi Lu
Year: 2020
Client: Phoenix Education Publishing, Ltd
Award:
2021澳大利亚优良设计奖丨优胜奖
2021第62届美国传达艺术年度设计及广告奖-设计年鉴丨卓越奖
2024第十四届全国美术作品展览丨入选奖
2023 Good Design Award丨Winner
2021 The 62th Communication Arts-Design Annual丨Excellence Award
2024 The 14th National Exhibition of Fine Arts, China丨Selected
2021澳大利亚优良设计奖丨优胜奖
2021第62届美国传达艺术年度设计及广告奖-设计年鉴丨卓越奖
2024第十四届全国美术作品展览丨入选奖
2023 Good Design Award丨Winner
2021 The 62th Communication Arts-Design Annual丨Excellence Award
2024 The 14th National Exhibition of Fine Arts, China丨Selected
本书介绍了礼仪纸和纸样的起源和演变过程。纸张和图案的结合不但促进了中国传统文化，图案艺术和古代造纸方面的发展，也挖掘出了中国优秀的造纸方法和纸张，并且探索了传统图案在现代商品市场中的使用和开发，起到了很大的参考和启发作用。整个书籍设计选用简洁的设计语言，搭配梅花图案造型和无色压印、烫金等工艺，以及在书口部分丝印了梅花图样，以此表现出东方图样美学的魅力。
This book introduces the origin and evolution of gift paper and paper patterns. The combination of paper and pattern not only promoted the development of traditional Chinese culture, pattern art and ancient papermaking, but also excavated the excellent Chinese papermaking methods and paper, and explored the use and development of traditional patterns in the modern commodity market, which played a great reference and inspiration role. The design of the whole book selection of simple design language, with the plum pattern modeling and colorless embossing, bronzing and other processes, as well as in the mouth part of the silk screen printing of the plum pattern, in order to show the charm of Oriental pattern aesthetics.
All Images Copyright © SoFeng Design All Rights Reserved