相约香江·香港经典电影展映文创产品设计
Hong Kong Classic Film Festival Cultural and Creative Product Design
Creartive Director: Sha Feng
Art Director: Jiayi Lu
Designer: Sha Feng / Li Peng
Year: 2022
Client: 香港经典电影展映
Art Director: Jiayi Lu
Designer: Sha Feng / Li Peng
Year: 2022
Client: 香港经典电影展映
The design of the cultural and creative products for the Hong Kong classic film screening incorporates key elements such as "film", "Hong Kong", "Jiangsu", and "classic". It creates relevant visual connections. The design of the playing cards and the packaging of the hanging coffee bags incorporate the characters from classic films. Five character image illustrations were designed. The graphics of the jokers and jacks of the playing cards use "S" and "X" composed of arched film, representing the unique stone arch bridge elements of Jiangsu, symbolizing communication and diplomatic relations. The paper tape design combines the names of classic films with Hong Kong-style street signs. The packaging of the tape takes the form of a "disc".
香港经典电影展映文创产品的设计结合“电影”、“香港”、“江苏”、“经典”等关键元素，创建了相关的视觉联系，扑克牌牌面及挂耳咖啡包的包装设计中结合了经典电影的人物角色，设计了五款人物形象插画元素。扑克牌的大王、小王中的图形，则使用拱形胶片组成的 ““S”和“X”，代表江苏特有的石拱桥元素，寓意沟通和建交。纸胶带设计，则将经典电影的名称与港式街头招牌结合，胶带的包装则借形于“盘片”的形式设计。
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