“状元小哈”坚果礼盒
ZHUANGYUANXIAOHA Nut Gift Box
Creartive Director: Sha Feng
Art Director: Jiayi Lu
Designer: He Qiaoyu
Photography: Jiayi Lu
Year: 2025
Client: 状元小哈
Art Director: Jiayi Lu
Designer: He Qiaoyu
Photography: Jiayi Lu
Year: 2025
Client: 状元小哈
The "Zi Qi Dong Lai" gift box of "ZHUANGYUANXIAOHA" is a product positioned as a light luxury gift. Based on the original needs provided by customers: purple, simple and atmospheric, with the visual symbol of nuts, we positioned the solution direction as color as the core visual identification element, combined with exquisite hand-painted graphics, and used craftsmanship to create detail contrast. The calm and elegant cold purple, combined with the fixed gold material of the inner packaging, presents a sense of light luxury in color. We use a variety of processes in the printing of the outer packaging to hide the continuous "coin" pattern in the background color, which not only means "rolling in wealth", but also hides the beautiful wish of "making a fortune in silence" circulated among the Chinese people.
“状元小哈”的“紫气东来”礼盒是以轻奢礼赠为定位的产品，基于客户提供的原始需求：紫色系、简约大气、有坚果的视觉符号，我们把方案方向定位为以色彩为核心视觉识别元素，结合精致的手绘图形，并通过工艺来制造细节反差。沉稳典雅的冷紫色，结合内包装固定的金色材质，在色彩上呈现轻奢感。我们在外包装的印刷中使用多种工艺，将连续的“钱币”纹样隐藏在背景色中，不仅有“财源滚滚”之意，也暗藏了中国民间流传的“闷声发财”的美好祈愿。
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