松风若古树红茶
Songfengruo
Ancient Tree Black Tea
Creartive Director: Sha Feng
Art Director: Jiayi Lu
Designer: Sha Feng / Jiayi Lu
Photography: Jiayi Lu
Year: 2025
Client: 松风若
Art Director: Jiayi Lu
Designer: Sha Feng / Jiayi Lu
Photography: Jiayi Lu
Year: 2025
Client: 松风若
Songfengruo, a brand originating from the tea-producing region of China, is rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers and extending the beauty of tea art into everyday life. The founder visited various tea gardens, conveying premium tea with the intention of gift-giving, creating Zen-inspired tea gifts that exude understated artistry. The overall color scheme uses a deep brown tone, employing artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality."
松风若品牌溯源中国茶之乡，根植探索优质茶园，将高品质的茶叶带给爱茶之人，将茶艺之美延展于日常。创始人探访各大茶园，将优质茶叶以礼之意传递，禅意茶礼尽显低调的艺术气息。整体色调选择使用深棕色系，并使用具有艺术表现力的纸张进行制作来展现品牌对“自然、健康、品质”的追求。
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