晟昌启明 EYE护未来——爱眼月科普特展活动主视觉
Key Visual design for The Scientific Exhibition on Eye Care Awareness Month
Creartive Director: Sha Feng
Art Director: Jiayi Lu
Designer: Lu Xiao
Year: 2025
Client: 晟昌眼科
Art Director: Jiayi Lu
Designer: Lu Xiao
Year: 2025
Client: 晟昌眼科
June 6th is the National Eye Care Day. During this period, Shengchang Eye Care Clinic conducted an eye care science education for the public in the form of a flash mob at the Suzhou Olympic Sports Center Commercial Plaza. The "OK" gesture is used as the core element in the main visual, which not only contains the important time significance of "June 6th", but also conveys the meaning of "Everything will be better at Eye Care". The thumb and index finger embrace the bright pupil, echoing the theme of "care". A green space formed by leaves is created in the picture, which is a reminder that more people can go out of their homes, walk into nature, and let our eyes rest and relax. In terms of color, we chose a fresh blue-green tone, and we also hope that it can look fashionable, bright and attractive. The use of soft blue-green gradient is not only to create a cool feeling on hot summer days, but also follows the principle of "eye protection".
6月6日是全国爱眼日，值此期间晟昌爱目门诊于苏州奥体中心商业广场为群众以快闪的形式进行了护眼科普。用“OK”👌的手势作为主视觉中的核心元素，不仅包含了“6月6日”重要的时间意义，同时也传达了“在爱目眼科，一切皆会变好“的寓意。拇指和食指环抱抱明亮的瞳孔，呼应了“爱护”的主题。画面中创造了一片由叶子形成的绿意，是一种提醒，希望更多人能走出家门，走进自然，让我们的眼睛得到休息和放松。颜色上我们选择用清新的蓝绿色调，同时也希望它能够看起来时尚、明亮、具有吸引力。使用柔和的蓝绿色系渐变，不仅是为了在炎热的夏日制造清凉感，同时也遵循了“视力保护”的原则。
All Images Copyright © 2025 SoFeng Design All Rights Reserved